In 1964, Sara Beattie established a secretarial service that provided businessmen with the secretarial resources they required enabling them to successfully conduct business within Asia. She was a pioneer in providing such a service in Hong Kong. The service she provided was so successful that she established Sara Beattie Appointments Limited which, although initially specialising in the placement of secretarial and administrative staff, has developed by also providing executive recruitment services, placement of entry level staff, line management and senior executives within the marketplace.