Sara Beattie College

	Diploma in Sales & Marketing
	The Diploma in Sales and Marketing is a one-year programme aimed at equipping students with the skills needed to enter a career in sales and marketing. The course combines an understanding of the principles of marketing and the practical skills of personal selling and sales management.
	Course Outline
	Introduction to Business Principles of Marketing Personal Selling Sales Management Accounting for Decision Making Computer Applications for Marketing Effective Written Communications Oral Business Communication Sales Presentations & Negotiating Skills Managing Customer Relationships